HABA’s company philosophy is based on one simple principle: Children are the most important things in life. Instilling fundamental values, helping them become independent and develop into creative and imaginative people is not the exclusive job of the parents; children grow up in a complex network of relationships. Siblings, friends, care-givers, teachers—they all have an influence on child development. In addition to the people in their life, the environment and the objects around them play a major role in their development from the first day on.
Next to the attention and affection from their parents, the most important thing children need is well-conceived toys designed to foster skills at their specific age group, encourage imaginative play and, above all, to let them have fun. In short: things that light up their eyes and at the same time offer them a sustainable source of stimulation.